Birmingham-based sales and marketing firm MJ Experia Marketing has recently revamped their website and upped their personal branding efforts. Here, the firm reveals how these key changes are crucial for success in business.

MJ Experia Marketing recently revamped their website and branding, aiming for a more sleek look which reflects the CEO’s tastes and quirky personality. The firm updated their website but maintained their core values and core branding structure such as their orange and blue colour scheme and their logo. In addition, CEO Matt Wassall has upped his own personal branding efforts by creating some exciting banners to promote his blog and personal brand.

MJ Experia Marketing is confident that these changes will help to keep them exciting and fresh and shares how they believe all businesses should regularly seek to update and refresh their look as well as up their branding efforts. The firm highlights how these changes can help a team to stay motivated and ensure that the company is progressing in the right direction.

Matt Wassall of MJ Experia Marketing feels that change is important in order to demonstrate ability and progression, especially within a fast-paced industry. The business owner commented, “Change keeps things moving forward and ensures that people, both within the business and consumers, stay excited about the brand. We are progressive thinkers and always want to spark creativity and development with our evolution.”

MJ Experia Marketing recommends that every business implements changes every year. However, the firm is quick to highlight that this does not mean changing an entire brand, simply updating and refreshing ideas to evoke excitement, whilst keeping hold of their key goals and values.

MJ Experia Marketing is an outsourced sales and marketing firm based in Birmingham’s city centre. The firm specialises in a personalised form of marketing which allows them to connect with their clients’ ideal consumers on a face-to-face basis. By connecting with consumers in this personalised manner it allows MJ Experia Marketing to drive long-lasting and personal business relationships between brand and consumer. In turn, this often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

MJ Experia Marketing states that their business model encourages creative thinking and personal development and therefore expects change to be a common feature in their independent contractor’s lives. Therefore, the firm encourages positive reactions to change as opposed to a fear of the unknown. MJ Experia Marketing believes that having positive reactions to a changing environment is crucial for business success.