As more brands choose outsourcing to drive sales and as more businesses are reaping the benefits of using outsourcing firms, Matt Wassall, Managing Director of outsourcing sales and marketing firm, MJ Experia Marketing, reviews the positive impacts that outsourcing can bring to a company and the reasons why companies are using outsourcing firms.
Based in Birmingham city centre, MJ Experia Marketing is an outsourced sales and marketing firm. Over the past 10 years, outsourcing marketing strategies to specialised firms has been a growing trend; at MJ Experia Marketing the firm have the ability to drive sales through event promotions. By outsourcing sales and marketing efforts to MJ Experia Marketing, businesses are able to concentrate on company growth, while the outsourced marketing firm help to accelerate sales and build brand exposure and boost revenue.
MJ Experia Marketing operates their sales and marketing campaigns through in-store promotions and promotional events due to the benefits that face to face interaction brings. Face to face interaction that takes place at promotions events ensures this relationship between client and customer is strong from the initial exposure to the brand.
The benefits of outsourcing a company’s sales and marketing to specialised sales and marketing firms like MJ Experia Marketing are in abundance. Outsourcing can help a company to improve sales and increase revenue because it is cost effective, uses specialised personnel and can build brand loyalty and increase customer retention rates due to its personalised nature. ‘Here at MJ Experia Marketing we provide our clients with a service so that they can stay competitive within their market. The firm is seeing an increase in the number of companies choosing to outsource business functions to specialised firms throughout the UK’ said Matt Wassall, Managing Director of MJ Experia Marketing. MJ Experia Marketing attribute the main reason for the popularity of outsourcing due to the knowledge that specialised outsourcing firms can bring.
MJ Experia Marketing are only paid on the success of results for their clients; meaning that they provide a cost effective and appealing service for a company’s marketing budgets with a guaranteed ROI. This business model has appealed to increasing numbers of clients, and with more businesses outsourcing their sales and marketing firms such as MJ Experia Marketing has been allowed to grow, expand and stay competitive within this industry.
Alongside all of the benefits, the term ‘outsourcing’ does have an image problem. To many people, outsourcing is seen as a way to cut jobs and transfer functions of a company overseas. This perception is not entirely true. More and more businesses are beginning to think more strategically, and this is where the role of outsourcing takes a positive place in the growth of a company. MJ Experia is a British firm, appealing to clients as it helps to reduce the negatives attached to outsourcing.
MJ Experia Marketing is an established firm within the outsourced sales and marketing industry and the firm will only grow in strength as this trend continues to become more and more popular for companies in major economic cities.